Applying ________, marketers can build demand for a product by associating it with strong drives, using motivating cues, and providing positive reinforcement.
A)subliminal advertising
B)social classes
C)learning theory
D)need recognition
E)cognitive dissonance

Question

Quizplus · Accepted Answer

The learning theory suggests that marketers can build demand for a product by associating it with strong drives (such as hunger, thirst or need for security), using motivating cues (such as product benefits or persuasive messages), and providing positive reinforcement (such as rewards or incentives for purchasing the product). This approach is based on the assumption that consumer behavior is learned through conditioning and shaping, and that marketers can influence this behavior by creating a favorable response to their product. Subliminal advertising (A) is a controversial and largely unsupported technique that involves exposing consumers to hidden or disguised messages without their awareness or consent. Social classes (B) may influence consumer behavior, but they are not directly related to building demand for a product. Need recognition (D) refers to the process of identifying a need or desire that motivates a consumer to search for a solution, but it does not explain how marketers can create this need or desire. Cognitive dissonance (E) refers to the psychological discomfort that arises when a consumer is confronted with conflicting beliefs or attitudes, but it does not explain how marketers can reduce this discomfort.

Applying ________, Marketers Can Build Demand for a Product by Associating