If the consumer's drive is strong and a satisfying product is near at hand, the consumer is likely to buy it then. If not, the consumer may store the need in memory or undertake a(n)________.
A)brand personality
B)alternative evaluation
C)postpurchase behaviour
D)information search
E)product adoption

Question

Quizplus · Accepted Answer

When a consumer's immediate need is not met by a readily available satisfying product, they are likely to engage in an information search to explore other options and gather more details about potential purchases.

If the Consumer's Drive Is Strong and a Satisfying Product