A new approach to idea generation invites broad communities of internal and external people into the new product innovation process. This approach is called ________.
A)crowdsourcing
B)concept development
C)competitive intelligence
D)soliciting new users
E)marketing research

Question

Quizplus · Accepted Answer

Crowdsourcing is a new approach to idea generation that involves engaging a broad community of internal and external individuals in the product innovation process. This approach allows companies to tap into the collective intelligence and creativity of a diverse group of people to generate new and innovative ideas for products and services. Crowdsourcing can be an effective way to generate ideas quickly and cost-effectively, and it has been used successfully by companies such as Procter & Gamble and Dell to develop new products and services.

A New Approach to Idea Generation Invites Broad Communities of Internal