With what groups do firms conduct concept testing for new products?
A)suppliers
B)employees
C)potential consumers
D)manufacturers
E)competitors

Question

Quizplus · Accepted Answer

Firms typically conduct concept testing with potential consumers to gather feedback and insights on the new product idea. While suppliers, employees, manufacturers, and competitors can provide valuable input, it is ultimately the target market that will determine the success of the product, making their feedback crucial in the concept testing phase.

With What Groups Do Firms Conduct Concept Testing for New