GrayBerry Gifts has just brainstormed a large number of ideas for adding new products and services after visiting several buying fairs. The owners will begin the first idea-reducing stage, called ________, to arrive at a realistic number to adopt.
A)idea generation
B)idea screening
C)concept testing
D)concept development
E)business analysis

Question

Quizplus · Accepted Answer

Idea screening is the first stage of the idea-reducing process where a large number of ideas are evaluated and narrowed down to a realistic number that can be adopted. The other stages, such as concept testing, concept development, and business analysis, come after the idea screening stage. Idea generation is the initial stage where ideas are generated. Therefore, the best choice for this question is B, idea screening.

GrayBerry Gifts Has Just Brainstormed a Large Number of Ideas