Once managers of The Grecian Urn have decided on their product concept and marketing strategy, they can evaluate the business attractiveness of the proposal in the ________ stage of the new-product development process.
A)business feasibility
B)feasibility study
C)business analysis
D)product acceptance
E)concept testing

Question

Quizplus · Accepted Answer

The business analysis stage is where the business attractiveness of the proposal is evaluated, including the potential sales, costs, and profitability of the new product. Choice A (business feasibility) and B (feasibility study) are not specific stages in the new-product development process, while D (product acceptance) and E (concept testing) occur earlier in the process.

Once Managers of the Grecian Urn Have Decided on Their