The stage of new-product development where the product and marketing program are tested in realistic market settings is called ________.
A)idea generation
B)concept testing
C)product concept
D)commercialization
E)test marketing

Question

Quizplus · Accepted Answer

Test marketing is the only stage in new-product development that involves testing the product and the marketing program in realistic market conditions. Idea generation and concept testing are earlier stages, while product concept and commercialization are later stages in the process.

The Stage of New-Product Development Where the Product and Marketing