In the ________ stage of new-product development, products undergo rigorous tests to make sure that they perform safely and effectively.
A)business analysis
B)idea generation
C)concept development and testing
D)product development
E)marketing mix

Question

Quizplus · Accepted Answer

Product development is the stage in new-product development where products undergo rigorous testing to make sure they are safe and effective. Business analysis involves analyzing the profitability of the product, idea generation involves brainstorming ideas for new products, concept development and testing involves testing product concepts with consumers, and marketing mix involves creating a strategy for promoting and selling the product.

In the ________ Stage of New-Product Development, Products Undergo Rigorous