Introducing a new product into the market is called ________.
A)test marketing
B)new product development
C)experimenting
D)commercialization
E)marketing development

Question

Quizplus · Accepted Answer

Commercialization refers to the process of introducing a new product into the market, which includes activities such as producing and distributing the product, setting prices, promoting and advertising the product, and making it available for purchase by customers. Test marketing, new product development, experimenting, and marketing development are all important steps in the process, but commercialization specifically refers to the launch of the product into the market.

Introducing a New Product into the Market Is Called ________