________ refers to the identification of good ideas (and the dropping of poor ones)as soon as possible.
A)Crowdsourcing
B)Idea generation
C)Concept testing
D)Idea screening
E)Concept development

Question

Quizplus · Accepted Answer

Idea screening is the process of evaluating and filtering the ideas generated during brainstorming session. It involves identifying the good ideas and rejecting the bad ideas as early as possible in the product development process. This helps in saving time, money, and resources required for developing and testing ideas that are not feasible or desirable. Therefore, the best choice is D.

________ Refers to the Identification of Good Ideas (And the Dropping