In the concept testing stage of new-product development, ________ form(s)of the product concept is presented to groups of target consumers.
A)physical
B)conceptual
C)final
D)market-tested
E)alternative

Question

Quizplus · Accepted Answer

Alternative forms of the product concept are presented to target consumers during concept testing to gather feedback and refine the product idea.

In the Concept Testing Stage of New-Product Development, ________ Form(s)of