During the ________ stage of the new-product development process, helps spot good ideas and eliminate poor ones.
A)idea generation
B)idea screening
C)concept testing
D)product development
E)commercialization

Question

Quizplus · Accepted Answer

Idea screening is the stage where potential ideas are evaluated and analyzed to determine if they align with the company's goals and have the potential to become successful products. This is where poor ideas are eliminated to ensure that only the best ideas move on to the next stage of development.

During the ________ Stage of the New-Product Development Process, Helps