A small business operator attempts to deliver customer satisfaction every day in his home entertainment installation business.The key to this goal is to match the customer-perceived performance of his products and their installation with the ________.
A)company-perceived performance
B)customer values
C)customer expectations
D)relationship levels
E)company expectations

Question

Quizplus · Accepted Answer

To achieve customer satisfaction, the small business operator needs to match the customer-perceived performance with their expectations. Customer's expectations are what they believe a product or service should provide, and if their expectations are met or exceeded, they are more likely to be satisfied with the business's performance. Therefore, the correct choice is C) customer expectations.

A Small Business Operator Attempts to Deliver Customer Satisfaction Every