The cost of attracting new customers is thought to be ________ than the cost of retaining existing customers.
A)two times higher
B)five times higher
C)ten times higher
D)twenty times higher
E)twenty-five times higher

Question

Quizplus · Accepted Answer

The cost of attracting new customers is generally thought to be five times higher than the cost of retaining existing customers. This is a widely accepted marketing principle, emphasizing the importance of customer retention strategies.

The Cost of Attracting New Customers Is Thought to Be