Amazon.com leverages relationships with its customers by offering them music,videos,gifts,toys,consumer electronics and office products,among other product items.Based on the customer's prior purchase history,the company recommends related CDs,books or videos that might be of interest.This helps Amazon.com capture a greater ________.
A)value proposition
B)customer ownership
C)share of customer
D)social network
E)market share

Question

Quizplus · Accepted Answer

By recommending related products to customers based on their previous purchases, Amazon.com is able to capture a greater share of that customer's purchases, or share of customer. This means that the customer is more likely to continue buying from Amazon.com rather than seeking out other retailers, increasing the company's share of the customer's overall spending.

AmazonCom Leverages Relationships with Its Customers by Offering Them Music,videos,gifts,toys,consumer