Several employees must work together to develop a new product. None of these people have worked together before and the development of this product has not been attempted previously. According to the media richness model, which of these communication channels is most appropriate in this situation?
A)Social media
B)Face-to-face meetings
C)Written documents
D)E-mail
E)Bulletin boards

Question

Quizplus · Accepted Answer

Face-to-face meetings are the most appropriate communication channel in this situation according to the media richness model. This is because the development of a new product requires a high level of ambiguity and uncertainty, and face-to-face communication allows for immediate feedback, clarification, and the ability to read nonverbal cues, which are all important in this type of situation. Social media, written documents, email, and bulletin boards are all lower in media richness and may not provide the necessary level of interaction and clarity needed in the development of a new product.

Several Employees Must Work Together to Develop a New Product