According to the authors, the social presence effect occurs when
A)expensive communication channels contribute to their social status.
B)the cost of a communication channel excludes the non-rich.
C)employees are distracted by their socializing behaviours at work.
D)the sender and receiver focus on their relative status instead of processing the message content.
E)None of these describe social distraction.

Question

Quizplus · Accepted Answer

The social presence effect refers to the tendency of people to focus on their relative social status and presence during communication, rather than the actual message content. This can occur regardless of the cost of the communication channel or distraction by socializing behaviors.

According to the Authors, the Social Presence Effect Occurs When