Which of the following is true about customer relationship management (CRM)?
A)It relies on information produced through primary research.
B)Its aim is to maximise profit margins.
C)Its aim is to increase the efficiency of each customer touchpoint.
D)Its aim is to maximise customer loyalty.
E)Most companies who first implemented CRM have greatly benefited from the results.

Question

Quizplus · Accepted Answer

CRM is focused on building and maintaining strong customer relationships, which ultimately leads to customer loyalty. While increasing efficiency at each touchpoint is important for CRM, it is not the primary aim. Primary research may be used to inform the development of a CRM strategy, but it is not the sole reliance of the approach. Maximizing profit margins may be a result of successful CRM, but it is not the primary aim, which is again to build customer loyalty. While some companies have greatly benefited from implementing CRM, this is not a universal outcome as success depends on various factors such as the company's goals, resources, and execution of the strategy.

Which of the Following Is True About Customer Relationship Management