The availability of which of the following is most problematic in international marketing research?
A)primary data
B)research specialists
C)secondary data
D)intelligence limitations
E)consumers willing to answer surveys

Question

Quizplus · Accepted Answer

Secondary data can be more problematic to obtain in international marketing research due to differences in how data is collected, stored, and made available across countries. This can include issues with accessibility, reliability, and comparability of data.

The Availability of Which of the Following Is Most Problematic