According to your text,what are two current major public policy and ethical issues in marketing research?
A)child pornography and identifying sampling methods
B)intrusions on consumer privacy and misuse of research findings
C)misuse of research findings and locating valuable secondary data
D)selling of personal information to other firms and online secondary data
E)ethnography and the misinterpretation of it

Question

According to your text,what are two current major public policy and ethical issues in marketing research?
A)child pornography and identifying sampling methods
B)intrusions on consumer privacy and misuse of research findings
C)misuse of research findings and locating valuable secondary data
D)selling of personal information to other firms and online secondary data
E)ethnography and the misinterpretation of it

Quizplus · Accepted Answer

Intrusions on consumer privacy and misuse of research findings are two current major public policy and ethical issues in marketing research. Companies must ensure that they use personal data only with the consent of the individuals concerned and do not use it for any other purposes than those stated. Additionally, companies must avoid misinterpreting research findings or misusing them to manipulate consumers or gain unfair advantages over competitors.

According to Your Text,what Are Two Current Major Public Policy