Consumers are most likely to willingly provide research information when researchers provide which of the following?
A)coupons
B)social network membership
C)value for the exchange
D)prizes
E)rebates

Question

Quizplus · Accepted Answer

Consumers are more likely to cooperate with researchers when they perceive that there is value in the exchange of information. Hence, providing value in exchange for the research information is the most effective approach. Coupons, prizes, social network membership, and rebates can work as value exchange, but of all options, value exchange through coupons and prize is relevant to a limited number of businesses. Hence, providing value for the exchange of information is the best option.

Consumers Are Most Likely to Willingly Provide Research Information When