To address concerns about the misuse of research study findings,several highly regarded marketing associations have developed ________.
A)customer relationship management guidelines
B)behaviour targeting 'Do Not Track' lists
C)chief privacy officer job descriptions
D)codes of research ethics
E)bans against using 'cookies'

Question

Quizplus · Accepted Answer

Codes of research ethics are specifically designed to prevent the misuse of research study findings. These codes outline ethical considerations that researchers must adhere to in order to ensure that their findings are used appropriately and responsibly. Marketing associations, such as the American Marketing Association, have developed such codes to protect both researchers and consumers.

To Address Concerns About the Misuse of Research Study Findings,several