Of the five adopter groups,the cohort that tends to be sceptical and adopts an innovation only after the majority of people have tried it is known as ________.
A)early adopters
B)early majority
C)late majority
D)laggards
E)innovators

Question

Quizplus · Accepted Answer

The cohort that tends to be sceptical and adopts an innovation only after the majority of people have tried it is known as the late majority. This group tends to be risk-averse and prefers tried and tested solutions before adopting a new product or service.

Of the Five Adopter Groups,the Cohort That Tends to Be