Of the five adopter groups,the cohort that is venturesome and willing to try some risk is known as ________.
A)innovators
B)early adopters
C)late majority
D)laggards
E)early majority

Question

Quizplus · Accepted Answer

Innovators are characterized as being venturesome and willing to take risk, making them the cohort that best fits the description given in the question. The other cohorts have different characteristics: early adopters are opinion leaders who are respected and known in their social circles, early majority are pragmatic decision-makers who adopt innovations after a significant number of others have already done so, late majority are skeptical and only adopt innovations when they feel it is necessary or when they are pressure by peers, and laggards are very traditional and resistant to change.

Of the Five Adopter Groups,the Cohort That Is Venturesome and Willing