Of the five adopter groups,the cohort that is tradition-bound and is the last to adopt an innovation is ________.
A)late adopters
B)late majority
C)laggards
D)innovators
E)early adopters

Question

Quizplus · Accepted Answer

Laggards are the group that is tradition-bound and is the last to adopt an innovation. They tend to be older, less educated, and more resistant to change. They often rely on word-of-mouth communication rather than mass media and have a strong preference for the familiar.

Of the Five Adopter Groups,the Cohort That Is Tradition-Bound and Is