Relative advantage,compatibility,complexity,divisibility and communicability are all examples of ________.
A)alternative evaluation
B)dissonance-reducing buying behaviour
C)product characteristics that influence rate of adoption
D)individual differences in innovativeness
E)post-purchase behaviour

Question

Quizplus · Accepted Answer

Relative advantage, compatibility, complexity, divisibility, and communicability are all part of Rogers' theory of Diffusion of Innovations, which identifies the product characteristics that influence the rate of adoption by different segments of the population. Therefore, the correct answer is C.

Relative Advantage,compatibility,complexity,divisibility and Communicability Are All Examples of ________