When food retailer,IGA,customises its merchandise store by store to meet shopper needs,it is practicing ________.
A)niche marketing
B)psychographic marketing
C)local marketing
D)social segmentation
E)individual marketing

Question

Quizplus · Accepted Answer

Local marketing involves tailoring products and marketing efforts to meet the specific needs and preferences of local customers. IGA customises its merchandise store by store, indicating it practices local marketing. Niche marketing focuses on serving a specific market segment with unique and specialised products, while psychographic marketing deals with segmentation based on lifestyle, values, and personality characteristics. Social segmentation uses demographic factors like income, education, and occupation to create segments, while individual marketing relies on data on individual customers to create marketing programs.

When Food Retailer,IGA,customises Its Merchandise Store by Store to Meet