When competitors use differentiated or concentrated marketing,________ marketing can be a high-risk strategy.
A)differentiated
B)undifferentiated
C)concentrated
D)customised
E)localised

Question

Quizplus · Accepted Answer

Undifferentiated marketing targets the entire market with a single marketing mix, which may not be effective when competitors are using differentiated or concentrated marketing strategies. It could result in being unable to compete effectively with their specific targeting and positioning strategies.

When Competitors Use Differentiated or Concentrated Marketing,________ Marketing Can Be