An exercise equipment company produces exercise equipment designed for people with back injuries.Since this is a small market largely ignored by other exercise equipment makers,this equipment manufacturer is engaged in ________.
A)local marketing
B)aggregated marketing
C)individual marketing
D)micromarketing
E)derived marketing

Question

Quizplus · Accepted Answer

The exercise equipment company is engaged in micromarketing as they are targeting a small market segment of people with back injuries. Micromarketing focuses on targeting a specific group with a unique set of needs or characteristics.

An Exercise Equipment Company Produces Exercise Equipment Designed for People