Under what circumstances would local marketing likely be the most effective?
A)When pronounced differences in psychographics are present.
B)When pronounced differences in lifestyles are present.
C)When pronounced regional and local differences in demographics and lifestyles are present.
D)When regional demographics and lifestyles are similar.
E)When pronounced similarities in psychographics are present.

Question

Quizplus · Accepted Answer

Local marketing would likely be most effective when there are pronounced regional and local differences in demographics and lifestyles. This would allow for targeted messaging and customization of marketing tactics to cater to the specific needs and preferences of the local population. If regional demographics and lifestyles are similar, a more general or national marketing approach may be more effective. Similarly, if pronounced differences in psychographics or lifestyles are not present, a broader marketing approach may be more effective.

Under What Circumstances Would Local Marketing Likely Be the Most