When a company interacts one-on-one with large numbers of customers to create customer-unique value by designing products and services tailor-made to individual needs,it is following ________.
A)concentrated marketing
B)mass marketing
C)mass customisation
D)undifferentiated marketing
E)localisation

Question

Quizplus · Accepted Answer

Mass customization involves creating tailor-made products and services that cater to individual customers' needs. This requires the company to interact with large numbers of customers on a one-on-one basis in order to learn about their unique requirements. Mass marketing, on the other hand, involves advertising and promoting a product or service to a broad audience in order to reach as many people as possible. Concentrated marketing involves targeting a specific group of customers with a particular product or service, while undifferentiated marketing is a strategy that does not distinguish between different segments of the market. Localization involves adapting a product or service to fit the cultural, linguistic, and other specific needs of a particular region or market.

When a Company Interacts One-On-One with Large Numbers of Customers