A company can unite its marketing and sales functions through all of the following activities EXCEPT ________.
A)assigning a telemarketer the task of visiting a customer
B)arranging joint meetings to clarify all aspects of communication
C)appointing a chief customer officer to oversee both departments
D)having a salesperson preview ads and sales-promotion campaigns
E)sending brand managers on sales calls with a salesperson

Question

Quizplus · Accepted Answer

Assigning a telemarketer the task of visiting a customer does not necessarily align marketing and sales functions, as telemarketers are typically only responsible for outbound calling and lead generation, not in-person sales.

A Company Can Unite Its Marketing and Sales Functions Through