In any market-oriented firm,members of the salesforce and marketing department tend to have disagreements when things go wrong with a customer.The marketers blame the salespeople for poorly executing their strategies,while the salespeople blame the marketers for being out of touch with the customer.Which of the following steps should upper-level management take to help bring the sales and marketing functions closer together?
A)establish a simpler salesforce structure
B)establish a more complex salesforce structure
C)create an inside salesforce
D)adopt a salesforce automation system
E)employ a high-level marketing executive to oversee both marketing and sales

Question

Quizplus · Accepted Answer

Employing a high-level marketing executive to oversee both marketing and sales can help bring the sales and marketing functions closer together. This executive can work to align the goals and strategies of both departments and ensure that they are working together towards a common goal. Establishing a simpler or more complex salesforce structure, creating an inside salesforce or adopting a salesforce automation system may not directly address the underlying issue of the disconnect between sales and marketing.

In Any Market-Oriented Firm,members of the Salesforce and Marketing Department