Which of the following is considered a selling point,not a benefit?
A)The most attractive features of the product
B)User experiences when purchasing the product
C)User gains from purchasing the product
D)Emotional response to purchasing the product
E)The practical use of the product

Question

Quizplus · Accepted Answer

A)Selling points are the most attractive features of a product, whereas benefits are the particular advantages purchasers can realize from those features. In other words, selling points focus on what the product does. Benefits focus on what the user experiences or gains. Benefits can be practical, emotional, or a combination of the two.

Which of the Following Is Considered a Selling Point,not a Benefit