Using the technique of "paying off" the promise made in the headline is generally best accomplished during what step of the AIDA plan?
A)Attention
B)Interest
C)Action
D)Desire
E)Interactivity

Question

Quizplus · Accepted Answer

B)After catching the reader's or viewer's attention, your next step is to build interest in the product, company, or idea you are promoting. A common technique is to "pay off" the promise made in the headline by explaining how you can deliver those benefits.

Using the Technique of "Paying Off" the Promise Made in the Headline