Which of the following is not a step to be considered during the planning stage of marketing and sales messages?
A)Assessing audience needs
B)Analyzing the competition
C)Determining key selling points
D)Anticipating purchase objections
E)Determining channel and medium

Question

Quizplus · Accepted Answer

E)Everything you've learned about planning messages applies in general to marketing and sales messages, but the planning steps for these messages have some particular aspects to consider as well. During the planning phase, audience needs should be assessed, competition analyzed, key selling points should be determined and potential objections should be anticipated.

Which of the Following Is Not a Step to Be