Which of the three transformative forces mentioned in the chapter is associated with the Boston Consulting Group believing brand marketers must enhance their "digital balance sheets"?
A) demographics
B) accountability
C) social responsibility
D) globalization
E) technology

Question

Quizplus · Accepted Answer

The Boston Consulting Group's suggestion to enhance digital balance sheets is related to the transformative force of technology, as advancements in technology are shaping the way consumers interact with brands and businesses.

Which of the Three Transformative Forces Mentioned in the Chapter