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Framework Marketing Management Study Set 1
Quiz 12: Designing and Managing Integrated Marketing Channels
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Question 1
Multiple Choice
Producers often shift some functions to intermediaries. Which of the following is the most significant benefit of doing this?
Question 2
Multiple Choice
Identify the channel function that constitutes both backward and forward flow.
Question 3
Essay
Cortron Consultants provides business consulting services for startups. It helps customers design their supply chains by first evaluating the target market and then proceeds backward from that point. What is this strategy of reverse design called? Why is it beneficial?
Question 4
True/False
A pull strategy is particularly appropriate when there is low brand loyalty in a category, brand choice is made in the store, the product is an impulse item, and product benefits are well understood.