When customers fall into different user groups with distinct buying preferences and practices, a ________ organization is desirable.
A) market-management
B) product-management
C) brand-management
D) geographic
E) functional

Question

Quizplus · Accepted Answer

A market-management organization is desirable when customers fall into different user groups with distinct buying preferences and practices, as it allows the company to cater to the specific needs and preferences of each market segment.

When Customers Fall into Different User Groups with Distinct Buying