Managers frequently use the terms goal and objective interchangeably.

Question

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Although the terms goal and objective are often used synonymously, they actually have slightly different meanings in the context of management. Goals are a broad statement of what a company wants to achieve, while objectives are specific, measurable, time-bound steps that will help the company achieve those goals. So while they are related, they are not exactly the same thing.

Managers Frequently Use the Terms Goal and Objective Interchangeably