Nadler and Tushman call re-creation "frame breaking" because it is the most risky type.

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Nadler and Tushman describe re-creation as "frame breaking" because it involves fundamentally changing an organization's structure, culture, or business model. This type of change is considered the most risky because it requires significant shifts in mindset and behavior from employees, and there is a higher likelihood of resistance or failure.

Nadler and Tushman Call Re-Creation "Frame Breaking" Because It Is