Question 1

Cross-selling markets complementary products to customers.

Accepted Answer

Cross-selling involves offering complementary or related products to customers, with the aim of increasing sales and enhancing customer satisfaction.

Question 2

Partner relationship management (PRM)uses many of the same data,tools,and systems as customer relationship management to enhance collaboration between a company and its selling partners.

Accepted Answer

PRM does indeed utilize many of the same tools and systems as CRM to improve collaboration between a company and its channel partners.

Question 3

Total supply chain costs represent the majority of operating expenses for many businesses and in some industries approach 75 percent of the total operating budget.

Accepted Answer

Total supply chain costs include all costs associated with the procurement of materials, production, transportation, warehousing, and distribution of goods. In many industries, these costs can represent a significant portion of the overall operating budget.

Question 4

Enterprise systems use a client/server architecture and have not yet been redesigned to take advantage of the Web.

Accepted Answer

This statement is false. Many enterprise systems have been redesigned to take advantage of the web, using technologies such as web services and cloud computing. Additionally, some enterprise systems now use a web-based architecture with server-side scripting and front-end interfaces accessible through web browsers.

Question 5

Supply chain management may need to reflect foreign government regulations and cultural differences.

Accepted Answer

Foreign government regulations and cultural differences can impact how supply chain management operates in different countries or regions. For example, certain countries may have specific regulations around importing or exporting goods, or cultural differences may impact how suppliers and buyers interact with each other. It is important for supply chain managers to be aware of and responsive to these factors in order to effectively manage their supply chains in different regions.

Question 6

Enterprise systems can improve management reporting and decision making.

Accepted Answer

Enterprise systems provide a centralized database that can be accessed by management to produce accurate and timely reports. These reports can provide insights into various aspects of the organization such as financial performance, sales, inventory levels, and more, which can aid in decision making. Additionally, enterprise systems often provide tools for data analysis and visualization, making it easier to identify trends and patterns that can inform strategic decision making.

Question 7

Safety stock acts as an inexpensive buffer for the lack of flexibility in the supply chain.

Accepted Answer

The answer of Safety stock acts as an inexpensive buffer...

Question 8

All CRM packages contain modules for PRM and ERM.

Accepted Answer

Not all CRM packages contain modules for PRM and ERM, as PRM (Partner Relationship Management) and ERM (Employee Relationship Management) are specific to certain types of businesses and industries. Therefore, a CRM package may or may not include these modules.

Question 9

In the pre-Internet environment,supply chain coordination was hampered by the difficulties of making information flow smoothly among different internal supply chain processes.

Accepted Answer

In the pre-Internet environment, there were limitations in terms of sharing and accessing real-time data, which hampered supply chain coordination among different internal processes.

Question 10

Supply chain inefficiencies can waste as much as 25 percent of a company's operating costs.

Accepted Answer

According to various studies and industry experts, supply chain inefficiencies can lead to a waste of up to 25 percent of a company's operating costs.

Question 11

In a pull-based model,production master schedules are based on forecasts of demand for products.

Accepted Answer

In a pull-based model, production is driven by actual demand rather than forecasts, meaning products are produced in response to customer orders.

Question 12

Many,especially smaller companies,still share product information over the phone,via e-mail,or through faxes.

Accepted Answer

This statement is true, as many smaller companies may not have advanced technology for sharing product information and rely on these traditional methods.

Question 13

The bullwhip effect is the distortion of information about the demand for a product as it passes from one entity to the next across the supply chain.

Accepted Answer

This is the correct definition of the bullwhip effect. It occurs because each entity in the supply chain tries to anticipate demand and orders more than what is needed, leading to an amplified effect as the information moves upstream.

Question 14

Major CRM application software vendors include Siebel Systems,PeopleSoft,SAP,and Salesforce.com.

Accepted Answer

This statement is true, as these are all major CRM application software vendors.

Question 15

A touch point (also known as a contact point)is a method of interaction with the customer,such as telephone,e-mail,customer service desk,conventional mail,Web site,wireless device,or retail store.

Accepted Answer

This is the definition of a touch point.

Question 16

Companies can use configuration tables provided by the enterprise software to tailor a particular aspect of the system to the way it does business

Accepted Answer

This statement is true. Configuration tables in enterprise software can be used by companies to customize and tailor specific aspects of the system to their business processes and needs.

Question 17

In a push-based model,actual customer orders or purchases trigger events in the supply chain.

Accepted Answer

In a push-based model, supply chain events are triggered based on forecasts or inventory levels, not actual customer orders or purchases.

Question 18

In addition to reducing costs,supply chain management systems help increase sales.

Accepted Answer

Supply chain management can help increase sales by improving delivery times, ensuring product availability, and enhancing customer satisfaction, all of which can lead to increased revenue and customer loyalty.

Question 19

The upstream portion of the supply chain consists of the organizations and processes for distributing and delivering products to the final customers.

Accepted Answer

The upstream portion of the supply chain consists of the organizations and processes for sourcing and obtaining raw materials, components, and other inputs needed for production, not distributing and delivering products to the final customers.

Question 20

Supply chain execution systems enable the firm to generate demand forecasts for a product and to develop sourcing and manufacturing plans for that product.

Accepted Answer

Supply chain execution systems are designed to manage the flow of products through the distribution centers and warehouses to ensure that products are delivered to the right locations in the most efficient way. Demand forecasting and developing sourcing and manufacturing plans are functions of supply chain planning systems, not execution systems.

Quiz 9: Enterprise Applications to Manage Supply Chains and Respond to Customers