A firm's ________, in the context of its marketing mix, is the good or service it offers to its target market.

Name: A firm's ________, in the context of its marketing mix, is the good or service it offers to its target market.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

The product is the physical good or service that a company offers to its target market. A firm's product is a crucial element of its marketing mix and can include features, design, branding, packaging, and more.

A Firm's ________, in the Context of Its Marketing Mix