Which of the following types of marketing communication tools offers the marketer the lowest level of control over the message?

Question

Quizplus · Accepted Answer

Word of mouth offers the lowest level of control over the message, as it involves individuals sharing their opinions and experiences with others in an uncontrolled manner. Marketers may attempt to influence word of mouth through tactics like influencer marketing or social media campaigns, but ultimately they cannot fully control or predict the message that is being shared by consumers.

Which of the Following Types of Marketing Communication Tools Offers