Which of the following marketing communication tools includes the functions of building up a positive corporate image and handling unfavorable stories and events?

Question

Quizplus · Accepted Answer

Public relations involves managing the communication and relationship between an organization and its stakeholders, including the media. This includes building a positive corporate image and handling unfavorable stories and events through tactics such as press releases, media statements, and crisis management strategies. Sales promotion, sponsorship, direct marketing, and advertising do not typically involve managing media relations or corporate image.

Which of the Following Marketing Communication Tools Includes the Functions