When Kia Motors offered a 10-year, 100,000-mile warranty for its Kia Soul automobile, its strategy was to reduce consumers' ________ and encourage purchases.
A) behavioral learning
B) cognitive learning
C) brand loyalty
D) perceived risk
E) rational dissonance

Question

Quizplus · Accepted Answer

The 10-year, 100,000-mile warranty was intended to reduce consumers' perceived risk by providing assurance about the vehicle's reliability and long-term performance, encouraging them to make a purchase.

When Kia Motors Offered a 10-Year, 100,000-Mile Warranty for Its