Comparing the stages in a consumer and organizational purchase decision process reveals key differences.In organizations,________ becomes more important for deadlines and quality control,and since a long-term relationship is anticipated.
A)choice variety
B)supplier audit
C)purchase decision
D)supplier capability
E)performance review

Question

Quizplus · Accepted Answer

Comparing the stages in a consumer and organizational purchase decision process reveals key differences.For example,when a manufacturer buys an earbud headset for its units from a supplier,more individuals are involved,supplier capability becomes more important,and the postpurchase evaluation behavior is more formal.

Comparing the Stages in a Consumer and Organizational Purchase Decision