Nescafé coffee is marketed using different coffee blends and promotional campaigns to match consumer preferences in different countries. For example, Nescafé generally emphasizes the taste, aroma, and warmth of shared moments in its advertising around the world. However, in Thailand, Nescafé is advertised as a way to relax from the pressures of daily life. This is an example of which type of global marketing product and promotion strategy?
A) product extension
B) product customization
C) product adaptation
D) dual adaptation
E) dual integration

Question

Quizplus · Accepted Answer

This is an example of dual adaptation, where both the product and its promotion are adapted to meet the preferences and needs of different markets.

Nescafé Coffee Is Marketed Using Different Coffee Blends and Promotional