Figure 9-2
-The table in Figure 9-2 above is known as a
A)needs table.
B)cross-tabulation.
C)market-product grid.
D)growth-share matrix.
E)product differentiation table.

Question

Figure 9-2
-The table in Figure 9-2 above is known as a
A)needs table. 
B)cross-tabulation. 
C)market-product grid. 
D)growth-share matrix. 
E)product differentiation table.

Quizplus · Accepted Answer

A market-product grid is a framework to relate the market segments of potential buyers to products offered or potential marketing actions.The market-product grid in Figure 9-2 shows the different market segments for bed pillows-the side,back,and stomach sleepers-in the horizontal rows.The product offerings-the pillows-appear in the vertical columns and are based on three different pillow firmnesses-firm,medium,and soft.

Figure 9-2 -The Table in Figure 9-2 Above Is Known as a as a