Figure 9-2
-Consider Figure 9-2 above.My Pillow uses infomercials and product demonstrations at events such as state fairs to market its line of pillows that are guaranteed to be "the most comfortable pillow you'll ever own!" Based on the market research above,which market-product combination should My Pillow target?
A)stomach sleeper-firm pillow
B)back sleeper-medium pillow
C)side sleeper-firm pillow
D)stomach sleeper-soft pillow
E)side sleeper-soft pillow

Question

Figure 9-2
-Consider Figure 9-2 above.My Pillow uses infomercials and product demonstrations at events such as state fairs to market its line of pillows that are guaranteed to be "the most comfortable pillow you'll ever own!" Based on the market research above,which market-product combination should My Pillow target?
A)stomach sleeper-firm pillow 
B)back sleeper-medium pillow 
C)side sleeper-firm pillow 
D)stomach sleeper-soft pillow 
E)side sleeper-soft pillow

Quizplus · Accepted Answer

A market segmentation research study among users of pillows revealed the size of each sleeper segment,which is shown in Figure 9-2.The sizes and percentages of the circles tell pillow manufacturers the relative importance of each of the three market segments and three pillow offerings in terms of their firmness level.The figure depicts the importance of the firm pillow product targeted at the side sleeper market segment,which is almost three times the size of the other two market-product combinations shown.Therefore,meeting the needs of this market segment with the right pillow firmness is especially important.

Figure 9-2 -Consider Figure 9-2 Above.My Pillow Uses Infomercials and Product Demonstrations